For Roberto, detailing was never just a job. It’s a passion he’s cultivated for more than a decade. It all started with a collision repair course in high school, where Roberto first mastered his craft and knack for detailing. After graduation, he got a job detailing for Mercedes Benz of Birmingham. A few years later, Roberto decided to strike out on his own. He didn’t have a shop, just a van, a few tools and his talents. It was far from easy. When the van’s transmission died, he had to sell his daily vehicle to pay for the repairs. But his ambition, careful service and commitment to excellence earned him a loyal client base. As that base grew, so did Roberto’s business. He bought a bigger van, hired his long-time friend Austen in 2019 and began renting a space before purchasing his own shop in April 2022.

Today, Roberto is one of the leading detailers in the South. His clientele ranges from dealerships and corporate fleets to individual drivers, daily vehicles to luxury, collectible cars. Despite his success, Roberto continues to perfect his craft, learning new products and processes, and staying up late in his shop to deliver the quality his clients have come to expect.